Whitening Strips – 7 Treatments

Close-fit purple strips that stay put and peel off easily, with a soft, enamel-friendly texture. 14 strips for 7 treatments – the perfect one-week starter pack. The purple formula neutralizes yellow tones for a brighter-looking smile: apply for 30 minutes, then simply peel off.

Shop 7-Treatment Pack

Tooth Armour Serum

A nano-hydroxyapatite toothpaste serum that supports your enamel for a smoother, brighter-looking smile. Apply a pea-sized amount to your toothbrush, on its own or over your toothpaste, and brush for 2 minutes.

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Purple Whitening Powder

A color-correcting tooth powder with a fine lavender formula that neutralizes yellow tones for an instantly brighter, fresher-looking smile. Dip a wet toothbrush into the powder and brush for 2 minutes, up to twice a day.

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HA5 Hyaluronic Oral Serum

A lightweight hyaluronic acid oral serum that helps keep your mouth and gums feeling hydrated, soft and comfortable all day. Pump a small amount onto your fingertip and gently massage along the gumline after brushing.

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LED Whitening Kit

An at-home whitening kit with a blue LED mouthpiece and easy-glide gel pens that help lift everyday coffee, tea and wine stains for a visibly brighter smile. Paint the gel on your teeth, insert the LED mouthpiece and relax for 10–15 minutes.

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Whitening Strips – 14 Treatments

The value pack of our purple color-correcting strips: 28 strips for 14 treatments – twice as many as our 7-treatment pack, for a full two-week routine. The purple formula neutralizes yellow tones for a brighter-looking smile. Apply for 30 minutes, then simply peel off.

Shop 14-Treatment Pack

Coconut Whip Toothpaste

A fluoride toothpaste with a light, whipped coconut texture that cleans, freshens and helps protect against cavities for a healthy, brighter-looking smile. Pump onto your toothbrush and brush for 2 minutes, morning and night.

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iD Stain Whitening Mouthwash

An alcohol-free whitening mouthwash that lifts the build-up your toothbrush misses into visible clumps, freshens breath at the source and helps maintain your white smile. Swish for 60 seconds after brushing, then spit.

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PAP+ Whitening Strips

Hydrogen-peroxide-free PAP+ strips that stay put and peel off easily, with a gentle, enamel-friendly formula for a brighter smile. 14 easy applications: apply for 30 minutes, then simply peel off.

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V34 Colour Corrector Toothpaste

A peroxide-free purple toothpaste that colour-corrects yellow tones for an instantly brighter-looking smile, gentle enough for sensitive teeth. Pump onto your toothbrush, brush for 2 minutes, then rinse.

Shop V34 Toothpaste

Mint Toothpaste Tablets

Zero-mess, travel-ready toothpaste in tablet form. Gentle mint tablets that foam into a fresh, clean paste for a minty-fresh breath, no tube needed. Chew one tablet, then brush with a wet toothbrush for 2 minutes.

Shop Toothpaste Tablets

Peroxide-Free Whitening Strips

Fun on the outside, gentle on the inside. Peroxide-free whitening strips made with natural whitening ingredients for a brighter-looking smile, without the harsh feel. 28 strips for 14 treatments: apply for 30 minutes, then simply peel off.

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Watermelon Toothpaste

A juicy twist on your daily brush. Sweet watermelon flavour meets a refreshing clean feel for fresh breath and a brighter-looking smile. Gentle enough for everyday use, in a mess-free pump tube that's easy to use.

Shop Watermelon Toothpaste
  • Whitening Strips

    ★★★★★

    Good looks start with a beautiful smile. It’s usually the first thing you notice about someone, so make your smile shine. 

    Naomi

  • Tooth Armour Toothpaste Serum

    ★★★★★

    Such a nice taste, and it leaves your mouth feeling so fresh and clean afterwards. I use it together with my regular toothpaste.

    Helena

  • Purple Whitening Strips

    ★★★★★

    Works!

    I've now been using it for a couple of months and have to admit my

    teeth are so much whiter! 

    Anna

  • Teeth Whitening Powder

    ★★★★★

    My husband and I use this together, and it’s been part of our dental care routine for the past 4 months. Highly recommend!

    Mary & Tim

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  • Enamel-safe formulas

    Carefully selected formulas that brighten your smile gently, with sensitivity-friendly options.
  • Visible results at home

    Easy-to-use strips, powders and pastes that fit into your daily routine, no dentist visit needed.
  • Free EU shipping over €45

    Every order ships in one tracked package, straight to your door anywhere in the EU.
  • Curated, trusted brands

    We hand-pick every whitening brand we stock, so you don't have to guess what works.

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